20 February, 2022
Fragrance Families Explained
Did you know, every one of our fragrances are unique to us?
Yes, that’s right! We have our very own perfumer (our "nose") who works with us on creating perfume compositions to ensure they are exactly what we want.
“From inspiration to creation, we love experimenting with unusual ingredients, combining scents in interesting ways to create truly unique blends,” co-founder, Vicky.
Perfume notes are ingredients that make up a fragrance. A fragrance composition is formed of top, middle and base notes. The top note, known as opening or head notes, is the first impression you get of a fragrance. Whether it’s the spray of a perfume, or the sniff of a candle on a shelf. This scent disappears after around 15 minutes.
Then you get to the middle, or heart notes. These last longer than the top notes and are really the core of the fragrance. Once these have evaporated, you get the base notes or “dry-down”. These are the final fragrance notes that mingle with the heart notes to create the full body of the fragrance.
“Our master perfumiers start with a basic formulation, adding layers until a unique, harmonious blend is achieved,” co-founder, Freya explains.
Each of our unique fragrances fit within five fragrance families;
Floral, Amber, Woody, Fresh, Herby.
– there is some overlap where fragrances fit between two categories, but these are what we work between. They are inspired by the British landscape and are intent on capturing the restorative effect of time spent in nature.
Once you find a scent that you love, it’s then really easy to find others that you might like thanks to our clever classification system.
“Fragrance families are a classification system the perfume industry has used for years,” explains Vicky. “Instinctively, we each prefer scents from some fragrance families over others. By grouping our fragrances by colour, our customers will find it easier to identify the fragrances they naturally gravitate towards.”
Our artful packaging has the fragrance name hand-painted on the front and the colour echoed on the inside. Each colour has been carefully chosen and is replicated with any other fragrances within the same family. For example, if you have a wild fig and saffron diffuser, you will notice the same colour is used on our tonka and patchouli range, as both fall within the ‘Amber’ fragrance family. If you like one, you’re going to like the other.